Welcome to Embedded PC World Online News - vol.5 - Feb


		Feb./March 1998 Vol.5

Marketing Kaleidoscope

Sales Guides For New Products To Be Introduced

Beginning in 1998, Advantech will begin sending short sales guides by mail, email, and/or fax to its distributors in order to provide more information on the product and its sales strategy. Specifically, it will provide information on each products strong selling points, peripheral support, target markets, and competitive products and their weaknesses. This information should help Advantech's distributors and representatives to better market and sell these products.

Catalog on CD-ROM Is Coming

Advantech's 1998 Master Catalog has now been compiled on CD-ROM and will be sent to distributors and representatives around the world by the end of January 1998. The reference material and graphics included on this CD-ROM can help increase the speed and efficiency of the localized production of brochures, catalogs, direct mail fliers and so on. This should also simplify and streamline the communication process between these distributors and representatives and Advantech's home office..

February AE Training Planned

Because Advantech believes that technical support and information exchange is very important, it will host another round of AE training in Taiwan on Feb.24-27, 1998. Some of the main points to be covered include building effective communication networks, systemizing technical service, and developing regional technical databases. Interface problem uncertainties will also be discussed, and a workshop will give participants more hands-on instruction.

1998 Q1 Trade Show Schedule

Tel: 886-2-2218-4567
Fax: 886-2-2218-1813
Contact the editor

  Cover Story

  Ease Your Integration Worries with the Smallest Complete PC

  New Products

  New Ultra-compact SBC Now Available

  Product Updates

  New POS-460-A2 Being Phased In
  Slot PC Upgrading

  Application Story

  Compact System Tolerates the Harshest Environmental Conditions Around
  Advantech Slot PC at the Heart of Internet Mini-gateway
  Application Stories American Digital Analyzer Uses Biscuit PC from Advantech

Marketing Kaleidoscope

  Sales Guides For New Products To Be Introduced
  Catalog on CD-ROM Is Coming
  February AE Training Planned
  Application Stories CD-ROM Compiled
  Advantech Introduces New Portable Demo Kit

RECENT NEWS

Jun/Jul 1998
Feb/Mar 1998

Application Stories CD-ROM Compiled

Advantech has gathered together 20 of its most interesting and insightful application case stories and put them on one CD-ROM. Each story includes background information, the winning points of the particular Advantech product used, a function block diagram, and other similar application possibilities and development paths. Also included on the CD-ROM is general Advantech company and product line information. The slides of the new version of the CD-ROM will be sent to our key distributors and branches in the first quarter.

Advantech Introduces New Portable Demo Kit

Portable Embedded PC Demo kit--PCM-5862 Advantech estimates that by February 1998, it will be able to make available to its distributors a new portable product demo kit. This easy-to-use kit is installed within a standard briefcase. It contains a mounted LCD, speakers, hard drive and power supply. The particular Biscuit PC or CPU Card to be demonstrated can be plugged into a socket and its connectors can be hooked up to a corresponding plate which is clearly labeled. To demonstrate a different product, simply replace the actual Biscuit or CPU Card and its plate with the next one to be shown. This modular flexibility, along with its portability and ease of use, will surely make the salesperson's job much more efficient and productive. Please place your order with your sales representative starting February.

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