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Mar. 15, 2000 Vol.20
 
Marketing Kaleidoscope

Advantech EC Group at CeBit 2000


CeBIT 2000 has come to an end, but computer technology and business opportunity has not. The most popular and prevailing theme this year is still the synergy of computers and communication. The e-Commerce application is another hot topic at the fairgrounds. Advantech, at CeBIT 2000, extended a warm welcome to all customers and visitors. In Hall 13, the Embedded Computing Group presented its highly-integrated Pentium?II/III single board computers, 2.5" card size PCs, PC/104 modules and multifunctional Panel PCs with different applications. In Hall 17, the Computer Telephony Group displayed the newly-developed industrial-grade server PCs, CompactPCIs, and Internet thin server systems.

Customers from different countries in Europe came and visited our booths during the seven-day show, starting from February 24 to March 1. Some of them have been longtime partners of Advantech and some even expressed the willingness to distribute our products in their region. Most of the visitors were interested in the specifications, functions and applications of these new products.

ECG held its 2000 Pan-Europe Distributor Conference on February 26 at the Parkhotel Kronsberg in Hannover where we launched our new products. Over 40 of our major partners and European colleagues attended this event. As a member of the Intel?'s Applied Computing Platform Provider (ACPP) program, we invited Mr. Offinger, Business Development Manager from Intel?Europe, to introduce Intel?'s platform solutions in the applied computing market.

During this meeting, six companies were bestowed an award for their long-term support and excellent performance in promoting Advantech products. We appreciate our partner's efforts in the past and would like to continue prospering with them in the future. The entire program came to a conclusion after a delightful farewell dinner. We sincerely hope that all the attendees will bring back with them not only plenty of product information but also some good memories of this congregation.

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